You're accountable, every single day.
A coach you check in with morning and night. It sees your food, your sleep and your steps, works out where your calories actually go, and helps you fix the two or three things that matter. Nothing banned. No shame in a number.
For anyone who wants to lose fat and keep it off, and is tired of starting over.
- Reviewed by a registered dietitian
- No food banned
- Cancel any time
- No App Store needed
Everything an expert coach would need, in your pocket
A coach that asks why
Morning and evening check-ins in a conversation, not a form. It remembers everything you've told it and coaches from your real week.
A food log that teaches you
Photo, search, barcode, or copy yesterday. Grams by default, hidden calories prompted, and an 80/20 meter so fun food is counted, not banned.
Your watch, in the picture
Steps, sleep and weight from Garmin, Apple, Oura and more, so the coach can say 'you slept five hours, tonight matters' instead of guessing.
Watch sync arrives after launch. Until then, steps and sleep take ten seconds to type each morning.
Two minutes in the morning. Two at night.
- 07:00Good morningWeight, sleep, steps. Ten seconds, or already filled in from your watch. Your streak ticks over.
- 13:10Lunch, loggedA photo of the plate, a tap to confirm the portion. The coach notices you're low on protein and says so.
- 20:30Good eveningHow did today go? What got in the way? Tomorrow's plan, one line. Then sleep.
Six stages, in order
- Day 0
Getting to know you
A conversation, not a form. Goals, past attempts, your schedule, your family, how you sleep, how you eat, what you tell yourself.
- Days 1 to 7
Observation week
Don't change anything yet. Just track honestly. The point is to see your real life, not your best behaviour.
- Day 7
Your Week 1 Review
The patterns, in plain language. Then together you pick the one or two biggest gaps to fix first.
- Week 2 on
Your plan and daily check-ins
Calorie and protein targets calculated by the app, an 80/20 pattern that fits your life, and a coach that asks how the day went.
- Every week
Weekly review
Weight trend, wins, gaps, one new habit. The numbers get more accurate every week.
- When you get there
Maintenance mode
Lighter check-ins, recipes and early warnings if the weekly average creeps. This is the part everyone else skips.
I lost it after two babies, on very little sleep, without giving up chocolate.
Not because I'm disciplined. Because I finally found out where my calories were actually going, and fixed those two or three things instead of everything at once. That's what the coach does for you, every day. My method, your life.
- People who keep weight off keep tracking food and weight, even at goal. So does the coach.
- They weigh in regularly and coach from the weekly trend, not the daily number.
- They eat consistently on weekdays and weekends. The coach finds the weekend gap first.
- Rulebook reviewed by an HPCSA-registered dietitian before launch. Not a therapist, not a doctor, and it says so.
One price. Everything included.
Coach, food log, watch sync when it lands, weekly reviews, maintenance mode. No tiers, no add-ons.
- Daily coach conversations, morning and evening
- Food log with photo, search, barcode and favourites
- Watch sync when it lands (Garmin, Apple, Oura and more)
- Weekly review and a plan that adjusts
- Streak with one forgiven day a week
- Maintenance mode when you get there
Billed in US dollars. Secure checkout with Apple Pay, Google Pay or card. Cancel any time from your account, in two taps.
How much time does it take?
About two minutes in the morning and two at night, plus a few seconds each time you eat. If you have time to check Instagram, you have time for this.
What if I miss a day?
One missed day a week is forgiven and your streak stays intact. Two in a row resets it. The coach never shames you, it just asks what happened and what the next meal is.
How is this different from MyFitnessPal or Cal AI?
They log what you ate. This one asks why, sees your sleep and steps alongside your food, and coaches you every day from the pattern. The log is the input; the coach is the product.
Is it a real person?
No. It is an AI coach built on Tiffany Jenna's method and reviewed by a registered dietitian. It is available every hour of every day, and it remembers everything you have told it.
Do I need a watch?
No. You can type your steps and sleep in ten seconds each morning. A watch just makes it automatic.
What if I hate the scale?
You weigh in daily because the weekly average is what we coach from, and the daily number stops mattering fast. If the scale is a real problem for you, tell the coach and it adjusts.
Do I have to give up anything?
No food is banned. About 80% of your calories come from whole foods and the rest is yours. A chocolate fits into the plan, it does not break it.
Is it on the App Store?
It lives on your home screen without the App Store: open the link in Safari, tap Share, then Add to Home Screen. It opens full screen like any app and can remind you to check in.
Can I cancel?
Any time, from your account page, in two taps. Yearly plans run to the end of the year you paid for.
Is it for me if I'm pregnant, breastfeeding or on medication?
The coach screens for this on day one and will point you to a doctor or dietitian where that is the right call, rather than coaching you into a deficit.